The first new APP to appear in the public eye is Yinyu. Since November 2018, Yinyu, a social karaoke artifact, has quickly Special Database become popular in major channels. The gameplay of its main song singing is different from the old-fashioned K-song artifact such as National K-song and Sing Bar in a gamified way, and is considered to be a new attempt to socialize with voice. With the characteristics of socialization and gamification, Yinyu quickly achieved a million-level DAU score, attracting the attention of a large number of young Special Database people. According to the statistics provided by iResearch in January 2019, among the users who use Yinyu, males account for about 46.25%.
And females account for about 53.75%, and the gender ratio is relatively balanced. However, in terms of age distribution, users Special Database tend to be younger, and users under the age of 30 account for 72.59%. It can be seen that the target users are mainly post-90s. However, as the follow-up Yinyu was required to be removed from the shelves due to the hidden function in the APP, which violated Apple's payment principles, the overall Special Database growth rate of Yinyu also slowed down and gradually entered a state of steady development. After Yin Yu met, it was Sing Duck who ushered in another outbreak. As a music community for young people, Sing Duck is the first playing and singing app in China.
By providing accompaniment sounds of dozens of musical instruments, users can easily play and sing by themselves. Popular Special Database ambient sound. The newly launched harmony function can realize the harmony singing of one person, multiple voices and multiple roles. Starting from a tool, but not just a tool, through the two functions of room sing and super topic, a community is built for users, thereby attracting more and more like-minded "audio friends" to Special Database gather, and finally realize community-based operation. The cloud music community has the same purpose.